Kodiak Cakes - Pancake and Waffle Mix
Kodiak Cakes on Shark Tank
Pancake and Waffle Mix - Episode 528 - 4/4/2014
The more I learn about these Kodiak Cake's, the more I'm convinced this business is destined to become a Super Successful Shark Tank Product. First off you need a superior and healthier product to compete in the multi-billion dollar Pancake and Waffle Mix Industry. Next you'll need a razor-sharp marketing edge that absolutely makes your product stand out above-and-beyond any competition. Also, as with all Successful Shark Tank products, it helps to have a great story how you're business first began, and yes, the Kodiak Cake's also has a very interesting story indeed.
I first started writing this article (I had it half way done) with the assumption Kodiak Cake's first began by then 8 year old Joel Clark, who was selling this now famous flapjack and waffles mixes door-to-door out of his wagon. Although part of the story is true, it was his Mom who first began selling the Kodiak Pancake Mixes under the Baker Mills business name, the last names of both her Mom and Grandmother. The actual "Whole Wheat Hot Cake's" recipe was developed by Wallace Christofferson, the Family's Grandpa who perfected the now famous breakfast product over many years of trial and error. It looks like both Brother's Jon and Tim Clark, have also played vital role's in making the Kodiak Cake's a success.
read more....Kodiak Cakes...Pancakes, and Waffle Mix
Mark Bittman's Perfect Pancakes simple and amazing recipe...(from a previous post of mine)
1 cup of mix...
and add 1 cup of plain water. With a wire whisk, lightly whisk it till lumps disappear, and smooth.
for small pancakes which yields about 6;
scoop with a 1/3 measuring spoon, and flip over when it starts to bubble!
For larger pancakes; you can scoop with 1/2 measuring cup which makes about 3 or 4.
You can double or triple the recipe...no eggs or milk required to add!